OFFICE DEPOT RACING
Tony Stewart | driver
THE HOME DEPOT
We needed to come up with a campaign that would establish The Home Depot as the #1 shopper choice among its competitors. Needed to improve perception of store environment and customer service. Lastly, increase appeal to homeowners, rather than contractors.
Concept | Give Bloom
Message | Bloom is nature’s symbol of life and beauty. We want The Home Depot and their customers to grow together and be the only solutions to give back to each other and the community by giving bloom.
AUDIBLE.COM
Audible.com is a destination for the widest selection of digital audiobooks available for download.
Target | Book lovers on the go.
Concept | You can go anywhere while “reading” a book.
Tag | Audiobooks. Go Someplace.
Copywriter | Mitch Mitcham
CUB CADET
Cub Cadet launched the first and only zero-turn riding mower with all-wheel steering,
and since then have built a great selection of high-quality, traditional zero-turn mowers.
Target | Homeowners who aspire to have the best lawn in the neighborhood.
Concept | Your lawn is a canvas.
Tag | Mowing isn’t work, it’s imagination.
DRESS FOR SUCCESS
Dress for Success Worldwide is an international non-profit organization dedicated to improving the lives of women. The professional clothing, employment retention programs and ongoing support that they provide their clients symbolize their faith in every woman’s ability to be self-sufficient and successful in her career.
Target | Professional women with an abundance of clothes.
Concept | Last donation she’ll ever need.
Copywriters | Mitch Mitcham, Katie Rivard
NATURE MADE’S SAM-e | WON BEST OF QUARTER
SAM-e (S-adenosylmethionine) is a naturally occurring molecule in our bodies. It works to promote overall healthy brain functions, helping to balance our emotions by acting as a mood stabilizer.
Target | People looking for a pick me up.
Concept | Everyone can use a little smile.
Tag | Everyone can use a better tomorrow.
THE CHICAGO THEATRE
The Chicago Theatre was the first large, lavish movie palace in America and was the prototype for all others.
Problem | People are tending to go to a cinema or stay home rather than see a live show.
Solution | Drive everyday Chicago commuters to see more live shows and tours at the theatre.
Concept | Original American Theatre
Copywriter | Lisa Norris
Client | CWG
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