THE HOME DEPOT
We needed to come up with a campaign that would establish The Home Depot as the #1 shopper choice among its competitors. Needed to improve perception of store environment and customer service. Lastly, increase appeal to homeowners, rather than contractors.
Concept | Give Bloom
Message | Bloom is nature’s symbol of life and beauty. We want The Home Depot and their customers to grow together and be the only solutions to give back to each other and the community by giving bloom.